U.S. National Institutes of Health

“Immunizing your child should be your first step, before he takes his,” an advertisement for the Metropolitan Life Insurance Company in Ebony, December 1976

Courtesy of MetLife Archives

This December 1976 advertisement in Ebony  reminded parents that rubella and other diseases remained a threat despite the success of new vaccines. The Metropolitan Life Insurance Company urged parents not to become complacent in their vaccinations.

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