Information Rx Tool Kit Redesign

The National Library of Medicine® (NLM) and the American College of Physicians (ACP) Foundation collaborated to pilot Information Rx, a program that provides tools to assist physicians in referring their patients to MedlinePlus.gov. Since its official launch in April 2004 at the ACP Annual Session, more than 3,500 physicians have signed up to participate in the Information Rx project. Information Rx prescription pads and other promotional items are available free from: informationrx.org.

Following the success of the pilot sites in Georgia, Iowa, and Virginia (see Information Rx project summary), NLM worked with the Virginia pilot sites to develop the Information Rx Tool Kit to assist librarians in promoting Information Rx to physicians, patients and their families, as well as to public libraries and community organizations. The tool kit contains tested promotional materials and suggestions for a variety of activities.

The Information Rx Tool Kit Web site has recently undergone a facelift and reorganization to make it easier to use. The Web site, renamed the Health Sciences Information Rx Tool Kit, was launched in May 2006 and is a step-by-step online guide designed to assist health sciences librarians with project-related outreach activities they may wish to initiate.

Success Stories

Is your library or organization currently using Information Rx or the Tool Kit? Is so, please share your success story and have it posted on the Web site. Send your Information Rx success story to Shana Potash, at potashs@mail.nlm.nih.gov.

Hajarian K. Information Rx Tool Kit Redesign. NLM Tech Bull. 2006 May-Jun;(350):e6.